OUR CORE RESEARCH SECTORS
At MR&S our focus is on the business segment. Our moderation competence includes a secure professional dialogue with both business and technical decision makers as well as external consultants.
Expertise i.e. in the following topics
- Access: DSL/Broadband, VPN, networks
- Bundling: Internet, telephony, applications
- Hosted Services: Cloud services and applications, server, telephone systems
- Service: technical service levels, order proceedings, marketing, communication
- Telephony: landline, mobile, VoIP
Research spectrum i.e.
- Assessment of demand (Needs & Gaps) and target group segmentation
- Concept and product tests on acceptance, names, relevance and buying behavior
- Communication material and communication channel testing
- Campaign evaluation
- Customer satisfaction research
- Beta-Tests / pilot projects attendant valuation
i.e. O2 | Telekom | T-Online | T-Systems | Vodafone