OUR CORE RESEARCH SECTORS

3

Information
technologY

At MR&S our fo­cus is on the busi­ness seg­ment. Our mod­er­a­tion com­pe­tence in­cludes a se­cure pro­fes­sion­al di­a­logue with both busi­ness and tech­ni­cal de­ci­sion mak­ers as well as ex­ter­nal con­sul­tants.

Expertise i.e. in the fol­low­ing top­ics
  • Ac­cess: DSL/Broad­band, VPN, net­works
  • Bundling: In­ter­net, tele­pho­ny, ap­pli­ca­tions
  • Host­ed Ser­vices: Cloud ser­vices and ap­pli­ca­tions, serv­er, tele­phone sys­tems
  • Ser­vice: tech­ni­cal ser­vice lev­els, or­der pro­ceed­ings, mar­ket­ing, com­mu­ni­ca­tion
  • Tele­pho­ny: land­line, mo­bile, VoIP
Re­search spec­trum i.e.
  • As­sess­ment of de­mand (Needs & Gaps) and tar­get group seg­men­ta­tion
  • Con­cept and prod­uct tests on ac­cep­tance, names, rel­e­vance and buy­ing be­hav­ior
  • Com­mu­ni­ca­tion ma­te­ri­al and com­mu­ni­ca­tion chan­nel test­ing
  • Cam­paign eval­u­a­tion
  • Cus­tomer sat­is­fac­tion re­search
  • Be­ta-Tests / pi­lot pro­jects at­ten­dant val­u­a­tion
Our clients

i.e. O2  |  Telekom | T-Online  | T-Systems  | Vodafone

PHARMA & HEALTHCARE

AGENCIES & INSTITUTES

RETAIL& CONSUMER