What we do

Our client want­ed to test their com­mu­ni­ca­tion ma­te­ri­als for a new an­ti-can­cer med­i­ca­tion pri­or to launch. They want­ed in­put from  fu­ture ther­a­py de­ci­sion mak­ers to help im­prove ads and core mes­sages.

An­tje Schaf­frani­etz: “Of course it’s a chal­lenge to elic­it any emo­tion­al re­ac­tions to core mes­sages for Prod­uct X out of on­col­o­gy sur­geons or med­i­cal di­rec­tors. But with each pro­ject, and of­ten each re­spon­dent type, we in­di­vid­u­al­ly se­lect and cre­ate pro­jec­tion tech­niques to draw out the opin­ions of the less com­pas­sion­ate re­spon­dents. It takes a lit­tle charm and a lot of per­se­ver­ance!”

Pe­tra Kem­merzell: “Ex­act­ly! And when your client – like the last pro­ject in Mu­nich – tells you how im­pressed they are that MR&S  mod­er­a­tors … even in in­ter­view num­ber 16 … still give each re­spon­dent the feel­ing of be­ing the most im­por­tant per­son on earth, and the client is still en­joy­ing the in­ter­views, well, that’s VERY en­cour­ag­ing!“

What if there’s no ap­pro­pri­ate ma­te­ri­al for the role-play­ing game that would be per­fect for this ex­act study? Well, we get cre­ative and de­sign our own. Like our ‘Dolls’ for ex­am­ple – they have shown to be re­al­ly great tools for ex­plor­ing the ther­a­py al­go­rithm with­in a chang­ing com­pet­i­tive land­scape. We will al­ways have the right tech­nique for your pro­ject in our bag!