What we do
“With creativity, it’s like with the talent: Without commitment and effort, no performance can be achieved.“
True innovation is the ‘icing on the cake’ of product development – and above everything else, hard work. MR&S supports the creative process of product development by utilizing a tailored study design that involves the future product user or consumer very early in the process. Depending on the business objective or stage of development we conduct on-site workshops where we bring both product engineers and future customers to the same table (MR&S Tool I.D.E.A.L.) or we build a temporary online community (Co-Creation with the MR&S Tool F.A.C.T.) to gather initial thoughts and ideas for discussion and further development.
The Business Objective
For the launch of their new insulin brand the manufacturer wanted to develop a ‘Starter-Kit’ providing easy to use instructions for injections and the devices application in daily life, even if it was a patient to new to insulin.
Reliable & Dedicated
Petra Kemmerzell: “It was fascinating to see how the diabetic patients we invited to the facility engaged with the first drafts and truly improved them with their own ideas! It was so important to give the respondents time to evaluate potential materials and to talk about their feelings and associations related to colors and forms. And, of course, also about practical things like washable surfaces and waterproof zippers, no one would ever have thought of before.“
The assigned product designer who had been invited to the interviews by our client immediately sketched the respondent’s ideas and handed them back to the audience. Step by step a not only practical but also very beautiful Starter-Kit emerged, that some respondents would have been very happy to take home right away!