What we do

For the launch of their new in­sulin brand the man­u­fac­tur­er want­ed to de­vel­op a ‘Starter-Kit’ pro­vid­ing easy to use in­struc­tions for in­jec­tions and the de­vices ap­pli­ca­tion in dai­ly life, even if it was a pa­tient to new to in­sulin.

Pe­tra Kem­merzell: “It was fas­ci­nat­ing to see how the di­a­bet­ic pa­tients we in­vit­ed to the fa­cil­i­ty en­gaged with the first drafts and tru­ly im­proved them with their own ideas! It was so im­por­tant to give the re­spon­dents time to eval­u­ate po­ten­tial ma­te­ri­als and to talk about their feel­ings and as­so­ci­a­tions re­lat­ed to col­ors and forms. And, of course, al­so about prac­ti­cal things like wash­able sur­faces and wa­ter­proof zip­pers, no one would ev­er have thought of be­fore.“

The as­signed prod­uct de­sign­er who had been in­vit­ed to the in­ter­views by our client im­me­di­ate­ly sketched the re­spon­dent’s ideas and hand­ed them back to the au­di­ence. Step by step a not on­ly prac­ti­cal but al­so very beau­ti­ful Starter-Kit emerged, that some re­spon­dents would have been very hap­py to take home right away!