What we do

A well known  telecom­mu­ni­ca­tion provider has de­vel­oped a unique prod­uct for cloud based net­worked tech­nol­o­gy. A pro­to­type was about to be in­stalled at se­lect­ed cus­tomer com­pa­ny sites and to be test­ed over a pe­ri­od of sev­er­al weeks.

Dirk But­ter­weck: “The prod­uct ben­e­fit it­self – com­bin­ing dif­fer­ent tech­nolo­gies through the cloud – called for a tem­po­rary on­line-com­mu­ni­ty for this pi­lot. On this pro­ject spe­cif­ic plat­form we col­lect­ed the feed­back of all us­er groups, i.e. team lead­er or man­ag­er, IT ad­mins and reg­u­lar users through on­line di­aries, dis­cus­sion groups and struc­tured ques­tion­naires for sev­er­al dif­fer­ent top­ics. That way we re­ceived a broad and com­pre­hen­sive eval­u­a­tion of the in­stal­la­tion pro­cess, us­abil­i­ty and the im­pact of the prod­uct ben­e­fit in terms of the dai­ly busi­ness tasks.“

Pe­tra Kem­merzell: “I then vis­it­ed a se­lect­ed num­ber of test pi­lots in per­son to re­view the prod­uct per­for­mance at the cus­tomer’s of­fice and talk to man­age­ment and users. This was very help­ful for iden­ti­fy­ing weak points in the prod­uct promise that could have been im­proved pri­or to an ul­ti­mate­ly suc­cess­ful mar­ket launch!“

While main­tain­ing their anonymi­ty, we were still able to take pho­tos from the prod­uct in­stal­la­tion dur­ing the on­site vis­its. These pho­tos were very il­lus­tra­tive for prod­uct de­vel­op­ment at the provider’s site and pro­vid­ed in­spi­ra­tion that was used to tai­lor the whole bun­dle for launch.