What we do

Project examples

evaluate … 

“Evaluation means appropriate and professional examination and assessment. As a consequence, for us this means thinking and acting project-specific and not according to the book.”

Eval­u­a­tion is more than a sim­ple rat­ing and needs to be in­cor­po­rat­ed in­to the con­text of the re­spon­dents’ own life. That usu­al­ly doesn’t hap­pen at the push of a but­ton at 8pm in a fo­cus group. The home­work as­sign­ments and pro­ject spe­cif­ic di­aries our re­spon­dents com­plete have proven to be a rich source of true-to-life en­gage­ment with the re­search ob­jec­tive pri­or to their in­ter­view ses­sion at the fa­cil­i­ty.

Us­ing the Tem­po­rary On­line-Com­mu­ni­ty (S.M.A.R.T.) de­vel­oped by MR&S pro­vides you with the op­por­tu­ni­ty to test your prod­uct or your idea over a longer pe­ri­od of time and let the fu­ture us­er help you to make im­prove­ments.

The Business Objective

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A well known  telecom­mu­ni­ca­tion provider has de­vel­oped a unique prod­uct for cloud based net­worked tech­nol­o­gy. A pro­to­type was about to be in­stalled at se­lect­ed cus­tomer com­pa­ny sites and to be test­ed over a pe­ri­od of sev­er­al weeks.

Reliable & Dedicated

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Dirk But­ter­weck: “The prod­uct ben­e­fit it­self – com­bin­ing dif­fer­ent tech­nolo­gies through the cloud – called for a tem­po­rary on­line-com­mu­ni­ty for this pi­lot. On this pro­ject spe­cif­ic plat­form we col­lect­ed the feed­back of all us­er groups, i.e. team lead­er or man­ag­er, IT ad­mins and reg­u­lar users through on­line di­aries, dis­cus­sion groups and struc­tured ques­tion­naires for sev­er­al dif­fer­ent top­ics. That way we re­ceived a broad and com­pre­hen­sive eval­u­a­tion of the in­stal­la­tion pro­cess, us­abil­i­ty and the im­pact of the prod­uct ben­e­fit in terms of the dai­ly busi­ness tasks.

Pe­tra Kem­merzell: “I then vis­it­ed a se­lect­ed num­ber of test pi­lots in per­son to re­view the prod­uct per­for­mance at the cus­tomer’s of­fice and talk to man­age­ment and users. This was very help­ful for iden­ti­fy­ing weak points in the prod­uct promise that could have been im­proved pri­or to an ul­ti­mate­ly suc­cess­ful mar­ket launch!


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While main­tain­ing their anonymi­ty, we were still able to take pho­tos from the prod­uct in­stal­la­tion dur­ing the on­site vis­its. These pho­tos were very il­lus­tra­tive for prod­uct de­vel­op­ment at the provider’s site and pro­vid­ed in­spi­ra­tion that was used to tai­lor the whole bun­dle for launch.