What we do Project examples observe … “Looking closer and directing the view to the unspoken. That is one of the skills of qualitative market researchers, which our moderators have learned from scratch.“ A picture is worth a thousand words and the...
What we do Project examples ask … “The question of ‘why’ is central to qualitative market research. However, as experienced moderators, we know that the entire discussion guide is dedicated to this question, but it should never be asked...
What we do Project examples create … “With creativity, it’s like with the talent: Without commitment and effort, no performance can be achieved.“ True innovation is the ‘icing on the cake’ of product development – and above...
What we do Project examples analyze … “Results of qualitative studies cannot be determined by calculation. ’42’ as the ultimate answer to the question of ‘life, universe and beyond’ still has some magic today, but it actually does...
What we do Project examples tell … “What if we bring research results to life? R.O.O.M. also opens up completely new rooms for your results.“ Our reports always tell the whole story. They are self-explaining and during the life-cycle of a product...
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