observe

observe

What we do Project examples observe …  “Looking closer and directing the view to the unspoken. That is one of the skills of qualitative market researchers, which our moderators have learned from scratch.“ A pic­ture is worth a thou­sand words and the...
ask

ask

What we do Project examples ask …  “The question of ‘why’ is central to qualitative market research. However, as experienced moderators, we know that the entire discussion guide is dedicated to this question, but it should never be asked...
cre­ate

cre­ate

What we do Project examples cre­ate …  “With creativity, it’s like with the talent: Without commitment and effort, no performance can be achieved.“ True in­no­va­tion is the ‘ic­ing on the cake’ of prod­uct de­vel­op­ment – and above...
analyze

analyze

What we do Project examples analyze …  “Results of qualitative studies cannot be determined by calculation. ’42’ as the ultimate answer to the question of ‘life, universe and beyond’ still has some magic today, but it actually does...
tell

tell

What we do Project examples tell …  “What if we bring research results to life? R.O.O.M. also opens up completely new rooms for your results.“ Our re­ports al­ways tell the whole sto­ry. They are self-ex­plain­ing and dur­ing the life-cy­cle of a prod­uct...