OUR CORE RESEARCH SECTORS

4

retail & consumer

The tech­nol­o­gy and the cul­ture of shar­ing has changed our  ev­ery­day habits and ex­pe­ri­ences, specif­i­cal­ly when shop­ping: A phone pic of the new sum­mer dress with  “What do you think?” is sent di­rect­ly to girl­friends and the buy­ing de­ci­sion is made joint­ly.

For re­searchers, this means ask­ing new rel­e­vant ques­tions in the con­text of an in­tel­li­gent hy­brid re­search de­sign, learn­ing and un­der­stand­ing how brands and com­pa­nies can in­te­grate the ad­di­tion­al di­men­sion of “so­cial me­dia” in their com­mu­ni­ca­tion con­cept. The strength of MR&S al­so lies in the B2B sec­tor as we lead con­ver­sa­tions with crafts­men, trav­el con­sul­tants, re­tail­ers and oth­er ser­vice providers.

Re­search spec­trum i.e.
  • De­sign de­vel­op­ment / pack­ag­ing de­sign
  • Cus­tomer sat­is­fac­tion re­search
  • Mar­ket po­ten­tial anal­y­sis
  • Ad­ver­tis­ing me­dia tests
  • Em­ploy­ee sur­veys
  • Im­age anal­y­sis
  • Prod­uct tests / con­cept tests
Our clients

i.e.  ADAC | ColepCCL | CWS-boco | DHL | E.ON | Fraport | Heine | Henkel | Lufthansa | METRO Group | PAYBACK | PVLine | Tetra Pak | Quelle

PHARMA & HEALTHCARE

AGENCIES & INSTITUTES

INFORMATION TECHNOLOGY