Our core research sectors
Pharma & Healthcare
Our in-depth medical knowledge ensures confident moderation with healthcare professionals. With our high degree of empathy in our dialogue with patients and their caregivers we uncover unconscious or unspoken motives and needs – even when dealing with sensitive topics.
Expertise i.e. in the following therapeutic areas
- Diabetology, Endocrinology
Research spectrum i.e.
- Fundamental research and target group segmentation
- Customer-centered communication: ”Patient Journey“ / therapy algorithm
- Advertisement tests / campaign evaluation
- Folder tests, conventional and on Tablet PC (Content & Usability)
- Product tests (Rx & OTC) on acceptance, relevance and prescribing / buying behavior
- Usability-Tests for medical devices
- Customer satisfaction research
- Patient information & instructions for use (IFU) testing
Full Service International: i.e.. Boehringer Ingelheim | Lilly Deutschland | Mylan | Novo Nordisk | Nycomed/Takeda | WindStar Medical | WÖRWAG Pharma
Global Partnership: i.e. Aisling | Blue Sky | Escalent (MSI) | Hall & Partners | Human Branding | in-sync | Kate Holloway | Ladd Research Group | SEE Insight | Susan Bardwell Consulting | The Link Group| Vivisum Partners i.e. for Amgen | Amylin | Celgene | Eli Lilly | Pfizer | Stiefel | ucb Pharma