Our core research sectors

1

Pharma & Healthcare

Our in-depth med­i­cal knowl­edge en­sures con­fi­dent mod­er­a­tion with health­care pro­fes­sion­als. With our high de­gree of em­pa­thy in our di­a­logue with pa­tients and their care­givers we un­cov­er un­con­scious or un­spo­ken mo­tives and needs – even when deal­ing with  sen­si­tive top­ics.

Expertise i.e. in the fol­low­ing ther­a­peu­tic ar­eas
  • Der­ma­tol­o­gy
  • Di­a­betol­o­gy, En­docrinol­o­gy
  • Gas­troen­terol­o­gy
  • Car­di­ol­o­gy
  • Nephrol­o­gy
  • Neu­rol­o­gy 
  • On­col­o­gy/Hema­tol­o­gy
  • Or­tho­pe­dics
  • Rheuma­tol­o­gy
  • Pul­monolo­gy
  • Psy­chi­a­try
  • Urol­o­gy
Re­search spec­trum i.e.
  • Fun­da­men­tal re­search and tar­get group seg­men­ta­tion
  • Cus­tomer-cen­tered com­mu­ni­ca­tion: ”Pa­tient Jour­ney“ / ther­a­py al­go­rithm
  • Ad­ver­tise­ment tests / cam­paign eval­u­a­tion
  • Fold­er tests, con­ven­tion­al and on Tablet PC (Con­tent & Us­abil­i­ty)
  • Prod­uct tests (Rx & OTC) on ac­cep­tance, rel­e­vance and pre­scrib­ing / buy­ing be­hav­ior
  • Us­abil­i­ty-Tests for med­i­cal de­vices
  • Cus­tomer sat­is­fac­tion re­search
  • Pa­tient in­for­ma­tion & in­struc­tions for use (IFU) test­ing

 

Our clients

Full Service International: i.e.. Boehringer Ingelheim | Lilly Deutschland | Mylan | Novo Nordisk | Nycomed/Takeda | WindStar Medical | WÖRWAG Pharma

Global Partnership: i.e. Aisling | Blue Sky | Escalent (MSI) | Hall & Partners | Human Branding | in-sync | Kate Holloway | Ladd Research Group | SEE Insight | Susan Bardwell Consulting | The Link Group| Vivisum Partners i.e. for Amgen | Amylin | Celgene | Eli Lilly | Pfizer | Stiefel | ucb Pharma

 

AGENCIES & INSTITUTES

INFORMATION TECHNOLOGY

RETAIL & CONSUMER