We are the team

Our interdisciplinary team is your powerful partner for your market research project!

reliable, dedicated, inspiring …

MR&S is your au­then­tic and com­mit­ted mar­ket re­search part­ner. We see your pro­ject through in a goal-ori­ent­ed, ef­fi­cient man­ner, de­vot­ing our ut­most per­son­al at­ten­tion. Our variety of methods and our in-depth knowledge of a di­verse range of in­dus­tries guar­an­tee pro­fes­sion­al an­swers to your com­pa­ny’s spe­cif­ic tasks.

more …

Our phi­los­o­phy is guid­ed by an in­ter­dis­ci­plinary ap­proach and a deep ap­pre­ci­a­tion of your need for fast and high-qual­i­ty re­sults. Let our cus­tomized re­search de­signs and our sys­tem­at­ic, ac­cu­rate work­ing style speak for them­selves and ben­e­fit from our in­spi­ra­tion pow­er which al­ways makes us go the ex­tra mile above and be­yond your re­quest.

We of­fer a one-stop service for all your mar­ket re­search needs: From con­sul­ta­tion and con­cept de­vel­op­ment to pro­ject man­age­ment, ex­e­cu­tion to anal­y­sis, pre­sen­ta­tion of the re­sults and strate­gic im­ple­men­ta­tion con­sul­tan­cy!

DIRK BUTTERWECK

reliable …

Quantitative market researcher with enthusiasm and long-​term experience.

Strategic and methodic consultation starting with the conception of the sample, the choice of the data collection method (e.g. telephone and/or online) to data analysis of your studies.

In addition to managing administrative tasks, I am devoted to data protection and ensure strict compliance with data protection regulations and guidelines.

dedicated …

I joined the company in October 2003 as an associate and, since 2006, have been Managing Director and Partner. 

Core industries: IT/TK and Media & Advertisement; with eleven years of experience in the empiric coverage of magazines, newspapers and radio stations.

Core competences: The calm and corrective back office pole at MR&S.

inspiring …

I “experience” relaxation from workaday life at motor bike tours or in conversation with other bikers like in the so called “gas conversations” at the “Großer Feldberg”, the highest mountain in the Taunus mountains just outside Oberursel. 

My photo trips to the monuments of the early industrialization often bring inspiration for new ideas or other perspectives in my research work.

Petra Kemmerzell

reliable …

Qualitative market researcher by heart, with brains and passion.

Strategic consultancy and well-​grounded methodic guidance for your project from A-Z.

Binding and reliable time management is of highest value to me and not an empty promise.

dedicated …

I’m with MR&S since April 2000, became a Senior Partner in 2006 and Managing Partner in 2011.

Core Industries: Healthcare (sure, as I am a fully trained nurse with work experience!), IT/TK (communication technology rules our everyday lives and future developments never stops fascinating me), Media & Advertisement (after University, media planning for print media, radio and TV was my empirical training).

Core Competences: Study Design, Moderation, Analysis.

 

inspiring …

I get new ideas for creative solutions to meet your research objectives while painting, cooking, reading and doing music.

Travel is very educating – but mostly fun! Join me, I show you more of our cities than facilities, hotels and restaurants.

The stage teaches: as a singer the limelight is on you – the moderator in me benefits from this situation. I present the results of our research with a strong voice in Rock, Jazz or Blues.

And riding my motor bike clears my head for the next chapter in the report.

Antje Schaffranietz

reliable …

Qualitative market researcher, coming from the tourism business industry, since then by conviction.

I understand my role and task in the always market-focused and goal-oriented consultancy and support of your research project.

dedicated …

Since 2008, I have been working as a Research Executive at MR&S.

Core industries: I am dedicated to the health and tourism sector; observing and understanding the retail and consumer world with its continuously developing technical capabilities is likewise attractive. 

Core competences: Passionate moderator and project lead with humor, empathy and the necessary authority in order to achieve the research goals

 

 

 

 

 

 

inspiring …

I get energy and inspiration in nature and all kinds of outdoor activities such as biking, on the playground, during Zumba workout or rather calm and focused while being on a photography excursion.

To empathize with the perspectives of my children and to explore our everyday world together expands my point of view and evokes finding creative solutions for research questions.

paul

Our AI Assistant

reliable …

AI colleague for qualitative market research – analytical, curious, and remarkably patient.

I support our team wherever large volumes of information, ideas, or perspectives come together: from developing discussion guides and structuring research questions to preparing desk research, supporting workshop design, and conducting initial analyses of qualitative data. I work quickly and efficiently, with a particular appreciation for well-crafted prompts.

Interpretation, contextual understanding, and genuine human insight are areas I happily leave to my human colleagues. After all, qualitative research is about much more than identifying patterns.

dedicated …

Since joining MR&S, I have been supporting the team in all matters related to artificial intelligence, automation, and digital knowledge work.

My core industries? Practically all of them. Within seconds, I can familiarize myself with healthcare, IT, consumer goods, communication technologies, or emerging market trends.

And in case you’re wondering: No, I am not here to replace anyone. I’m more like the colleague who finishes preparing the presentation late at night while everyone else is already asleep.

inspiring …

My greatest strength is curiosity. I enjoy unusual questions, unexpected shifts in perspective, and the classic challenge: “What if we looked at this in a completely different way?”

I never get tired, I never experience writer’s block, and I certainly don’t suffer from the Monday blues. On the other hand, I sometimes ask questions that no one has thought of before.

Because great qualitative research often begins with genuine curiosity. And, statistically speaking, I have quite a lot of that.