OUR CORE RESEARCH SECTORS
retail & consumer
The technology and the culture of sharing has changed our everyday habits and experiences, specifically when shopping: A phone pic of the new summer dress with “What do you think?” is sent directly to girlfriends and the buying decision is made jointly.
For researchers, this means asking new relevant questions in the context of an intelligent hybrid research design, learning and understanding how brands and companies can integrate the additional dimension of “social media” in their communication concept. The strength of MR&S also lies in the B2B sector as we lead conversations with craftsmen, travel consultants, retailers and other service providers.
Research spectrum i.e.
- Design development / packaging design
- Customer satisfaction research
- Market potential analysis
- Advertising media tests
- Employee surveys
- Image analysis
- Product tests / concept tests
i.e. ADAC | ColepCCL | CWS-boco | DHL | E.ON | Fraport | Heine | Henkel | Lufthansa | METRO Group | PAYBACK | PVLine | Tetra Pak | Quelle