What we do
“Results of qualitative studies cannot be determined by calculation. ’42’ as the ultimate answer to the question of ‘life, universe and beyond’ still has some magic today, but it actually does not help.“
Research 2.0 demands the full set of our analytical skills because we don’t want to drown in Big Data or reach false conclusions – we want to rely on solid, reproducible data and results. The classic methodologies of qualitative research call for utmost analytic competence and a clear mind. At MR&S, we know you’re not doing research just for fun – although it feels like that most of the time you’re in field with us.
MR&S tool S.M.A.R.T. systemizes the analysis
S.M.A.R.T. – We systematically evaluate social media shares that are relevant to our research topic; we cluster, segment and classify in order to deliver a condensed focused report.