What we do

Project examples

analyze … 

“Results of qualitative studies cannot be determined by calculation. ’42’ as the ultimate answer to the question of ‘life, universe and beyond’ still has some magic today, but it actually does not help.“

Re­search 2.0 de­mands the full set of our an­a­lyt­i­cal skills be­cause we don’t want to drown in Big Da­ta or reach false con­clu­sions – we want to re­ly on sol­id, re­pro­ducible da­ta and re­sults. The clas­sic method­olo­gies of qual­i­ta­tive re­search call for ut­most an­a­lyt­ic com­pe­tence and a clear mind. At MR&S, we know you’re not do­ing re­search just for fun – al­though it feels like that most of the time you’re in field with us.

MR&S tool S.M.A.R.T. systemizes the analysis

S.M.A.R.T. – We systematically evaluate social media shares that are relevant to our research topic; we cluster, segment and classify in order to deliver a condensed focused report.