WHAT WE DO
“Let’s wipe the evidence wall off the detective story and create a structure – Locally, regionally and globally. It is not only news that needs classification, research results do, too.”
Many studies in qualitative market research are too static or too project-oriented, and it feels that they are constantly repeated. At MR&S, we are firmly convinced that especially global brands and products benefit from continuous storytelling and that they must be incorporated into the overall context. To campaign for that we have developed MR&S S.T.O.R.Y..
MR&S S.T.O.R.Y. accompanies your brand through its entire life cycle
MR&S S.T.O.R.Y. accompanies your product or your brand through its entire life cycle. The story is constantly elaborated and the magic word is documentation in hard work and diligence.
We realize this documentation via an online whiteboard, so our evidence wall is a virtual one and, therefore, it is accessible to all team members – both from the customer and from the institute – anytime, anywhere.
The whiteboard, summarizes the central findings – insights, unanswered questions, current market figures, etc. Just like with the evidence wall of the criminal investigators, its appearance changes as new findings come in and it is always up-to-date.
For more continuity and sustainability, for more commitment and teamwork on the customer side. Contact us!